Effective Date: 01.03.2026
1. Introduction
Welcome to Artella (“we”, “our”, “us”).
This Privacy Policy explains how we collect, use, process, and protect your personal data when you visit our website and purchase our products within the European Union.
We process personal data strictly in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and other applicable EU data protection laws.
By using our website, you agree to this Privacy Policy.
2. Data Controller
The data controller responsible for processing your personal data is:
Artella
Email: artellametalart@gmail.com
For all privacy-related inquiries, you may contact us at the email address above.
3. Categories of Personal Data We Collect
A) Information You Provide Directly
When placing an order or creating an account:
- Full name
- Billing and shipping address
- Email address
- Phone number
- VAT number (if applicable)
- Order history
B) Payment Information
Payments are processed securely via third-party payment providers (e.g., Stripe, PayPal, EU banking providers).
We do not store complete credit/debit card details on our servers.
C) Automatically Collected Data
Through WordPress, WooCommerce, and plugins:
- IP address
- Browser type and device information
- Pages visited
- Referring URLs
- Cookie data
- Shopping cart activity
4. Purpose of Processing
We process your personal data for the following purposes:
- Order processing and delivery within the EU
- Payment processing
- Customer support
- Issuing invoices (EU VAT compliance)
- Fraud prevention and security
- Improving website performance
- Marketing communications (only with explicit consent)
5. Legal Basis for Processing
Under Article 6 GDPR, processing is lawful based on:
- Contractual necessity (order fulfillment)
- Legal obligation (tax/VAT laws in the EU)
- Legitimate interest (security and fraud prevention)
- Consent (newsletter, cookies, marketing)
You may withdraw consent at any time.
6. Data Sharing Within the EU
We do not sell your personal data.
Your data may be shared with:
- EU-based payment processors
- EU shipping and logistics providers
- Hosting providers located in the EU or GDPR-compliant regions
- Accounting providers (for VAT reporting)
- Legal authorities if required by EU law
All partners are GDPR compliant and contractually obligated to safeguard personal data.
7. International Data Transfers
As we sell only within the European Union, we aim to process and store data within the EU.
If any service provider processes data outside the EU, appropriate safeguards (Standard Contractual Clauses or equivalent GDPR mechanisms) are implemented.
8. Data Retention
We retain personal data only as long as necessary:
- Invoice and tax data – according to EU VAT law requirements
- Account data – until deletion request
- Marketing data – until consent withdrawal
- Technical logs – limited retention for security purposes
9. Your Rights Under GDPR
As an EU resident, you have the right to:
- Access your personal data
- Rectify inaccurate data
- Request erasure (“right to be forgotten”)
- Restrict processing
- Object to processing
- Withdraw consent
- Data portability
- Lodge a complaint with your local Data Protection Authority
To exercise your rights, contact:
📧 artellametalart@gmail.com
10. Cookies and Tracking Technologies
Our WordPress website uses:
- Essential cookies (shopping cart & checkout functionality)
- Analytics cookies (if enabled)
- Marketing cookies (only with consent)
You can manage cookie preferences via our cookie banner.
11. Security Measures
We implement:
- SSL encryption (HTTPS)
- Secure hosting
- Limited internal data access
- Payment gateway encryption
- Regular software updates
However, no system can guarantee absolute security.
12. Children’s Privacy
Our website and products are not directed to individuals under 18 years of age. We do not knowingly collect data from minors.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted with a revised effective date.